Craig Pollack's Blog Posts

As an industry, we're moving in the right direction. But we have a long way to go if we want to be viewed the same as other professions like doctors, lawyers, and CPAs. Maybe a simple change can stretch us the extra mile.
By Craig Pollack / Dec 1, 2022

Clients vs. Customers: How Changing Our Language Can Benefit the MSP Industry

If you’ve been around long enough like we have, you can remember back in the day when providing IT services was the Wild West. Anyone could hang up a shingle and say they were an IT service provider.