Christine Horton's Blog Posts

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By Christine Horton / Sep 11, 2026

Beyond Awareness: Building an Inclusive Culture in the Channel

Quick answer: IT channel leaders are treating inclusive culture as a strategic lever for innovation, retention and growth—not a side initiative. Hear how MSP and vendor leaders are building belonging, mentorship and equitable career growth across technology teams.
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By Christine Horton / May 19, 2026

Don’t Panic! What Every ITSP Should Do in the First Hour of a Cyberattack

⚡ QUICK ANSWER
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By Christine Horton / Feb 26, 2026

Cybersecurity Is No Longer an IT Problem: It’s a Business Survival Issue

“In 2026 cybersecurity is no longer just an issue of IT. It really is a business survival issue,”..

By Christine Horton / Feb 19, 2026

AI Won’t Make Your Cup of Tea—or Your Marketing Strategy.

Artificial intelligence (AI) has quickly moved from buzzword to boardroom agenda. However, for IT..

By Christine Horton / Jan 28, 2026

Building a Human-Centered Talent Strategy in the Age of AI

“How many of your teams are fully engaged and happy at work every day?” It’s a powerful..

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Why MSPs Must Shift from Tech Talk to Business Outcomes

For years, MSPs have built their reputations on their technology offerings: Reliable..

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Closing the Deal: Why Human Connection Still Wins in Sales

“AI is not the silver bullet that a lot of marketing companies will have you believe,” according to..

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