Posts filed under: research

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GTIA Reports: SMBs Taking a 'Slow and Steady' Approach to AI Adoption as Business Benefits Outpace Hype

Aug 27, 2026

OAKBROOK TERRACE, Ill. - The Global Technology Industry Association (GTIA) today released new research revealing that small and midsize businesses (SMBs) are embracing artificial intelligence (AI)..

GTIA Research Confirms: AI Adoption without AI Governance is Creating Huge Challenge and Opportunity for ITSPs

Jul 22, 2026

OAKBROOK TERRACE, Ill. – A new research report from the Global Technology Industry Association (GTIA), AI Adoption in the Channel: What ITSPs Are Actually Doing, What's Working, and Where to Start,..

GTIA Research: AI Adoption Is Nearly Universal, but Strategic Maturity Remains Elusive for Most ITSPs

Apr 15, 2026

OAKBROOK TERRACE, Ill., April 15, 2026 – The Global Technology Industry Association (GTIA) today announced the release of its 2026 State of the Channel report, offering key insights and trends for IT..

Cybersecurity Is Critical but Under-Prioritized by ITSPs: New GTIA Research

Nov 19, 2025

New Study from GTIA Shows SMBs in the U.S. are Hungry for Technology and Focused on Growth, Efficiency, and AI

Jul 29, 2025

Research highlights SMBs' willingness to invest more in the technology and talent needed to help advance customer experience, worker productivity and innovation

Most U.S.-based channel companies grappling with tariff impacts, reports the Global Technology Industry Association (GTIA)

May 29, 2025

The Channel Economic Tracker highlights the complex landscape faced by businesses today