GTIA UK & Ireland Community Meetup

 AI is shifting from hype to operational reality, and the channel is feeling the pressure on every front. Economic conditions, geopolitical uncertainty, and constant technological change are all converging at once, forcing partners to rethink how they operate, compete, and invest.

This isn’t the first time the channel has had to navigate major change. The move from resale to services and the shift from on-premise to cloud, each separated the partners that acted decisively from those that waited for the picture to clear, and 2026 feels like another important turning point. Customers are asking more questions, technology is moving faster, and IT service providers are under pressure to find clearer, more valuable ways to support their clients, all while dealing with tighter margins, growing complexity, and an increasingly competitive market.
For Irish ITSPs looking to navigate what’s ahead, this 45-minute breakfast meeting offers a chance to cut through the noise and get a clearer view of where the channel is heading. Taking place on the morning of Cyber Expo & Conference Ireland, the meeting will bring together Irish IT service providers for a focused discussion before the main conference gets underway.

During the session, Patrick Burgess, GTIA’s Industry Education Instructor, will share key State of the Channel insights for Ireland, looking at the most critical trends, pressures, and strategic implications shaping the industry, and what needs to be prioritised now to stay competitive in 2026.

Exclusive GTIA Membership Offer
To support the Irish channel and the conversations this event is built around, Renaissance is gifting 20 GTIA memberships to the first 20 ITSPs that attend the GTIA Channel Breakfast Meet Up. Each membership opens the door to industry research and benchmarking, peer groups and best-practice sharing, and a full suite of business, sales, and leadership enablement tools built specifically for IT service providers. Memberships will be activated on the day, with the GTIA team on hand to help you join seamlessly and get the most from the community from day one. 

• The key trends shaping the Irish channel, from AI adoption and customer expectations to economic pressure, margin challenges, and market competition.
• What GTIA’s State of the Channel findings mean in practice, with a focus on the real-world implications for IT service providers in Ireland.
• How customer needs are changing, and where service providers may need to adapt their proposition, conversations, and value.
• Where partners should focus their attention in 2026, including the operational, commercial, and strategic priorities that matter most.