July 22, July 29, & August 3

GTIA AI for the IT Channel: From Customer Zero to ChannelCon

A three-part series for MSPs, hosted by GWIT chairs Renee McCloden and Katherine Gray.

Customers expect their MSP to know AI, ready or not. This series takes you from internal readiness to confident client conversations, culminating in a live event at ChannelCon. Think of this as your Crawl, Walk, Run guide to AI readiness. 

Register Now for Session 1: Crawl Register Now for Session 2: Walk Register Now for Session 3: RUN!

Session 1: Crawl

Customer Zero: Building AI Readiness Inside Your MSP

Wednesday, July 22, 1:00pm - 1:45pm ET

Get your own house in order before customers start asking the hard questions. Renee and Katherine walk through the AI already sitting in your stack, the governance work to do before rollout, and the internal use cases building real team confidence today.

You'll leave with:

    • A clearer view of AI capability already in your current stack.
    • A starting point for internal AI policy and data handling
    • Two or three internal use cases ready to run this quarter

Session 2: Walk

Customer One: Leading the AI Conversation with Your Clients

Wednesday, July 29, 1:00pm - 1:45pm ET

Most AI client conversations go sideways the same way — the MSP talks tools while the customer wants outcomes. Renee and Katherine show how to lead a business-level discovery conversation, including a live walkthrough done both ways.

You'll leave with:

    • A discovery framework that surfaces real outcomes, not feature wishlists
    • The customer "AI personalities" you'll meet most often, and how to adapt to each
    • A translation guide from AI capability to business language

Session 3 — RUN!

Live at ChannelCon: MSP AI Evolution: Moving from Prompts to Profit

Monday, August 3, 2:15 - 3:00pm PST

Three MSP leaders who've moved well beyond experimentation share what's working, what failed and how they've turned AI into real revenue. Moderated by Renee McCloden, global senior director of vendor strategy and programs, Pax8, this panel covers the full arc from first steps to operational transformation.

The series wraps up live with a panel that goes beyond theory. Where has adoption accelerated? Where has it stalled? What does mature delivery actually look like — for pricing, packaging, talent, and trust? Honest answers from people who've walked it, with Renee and Katherine anchoring the conversation.