June 15 - 18, 2026

GTIA CAM 101: Partner Productivity and Ramp Building NorAm/Benelux/DACH/UK&I

Register now for GTIA’s exclusive GTIA CAM 101: Partner Productivity and Ramp Building NorAm/Benelux/DACH/UK&I, an eight-module bootcamp designed to evolve channel management skills for sales performance.

This course was formerly known as Managing the Technology Channel, Part 1.  

 

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Dates
June 15 - 18, 2026

Time
9:00 am to 10:00 am PDT
11:00 am to 12:00 pm CDT
12:00 pm to 1:00 pm EDT
5:00 pm to 6:00 pm BST
6:00 pm to 7:00 pm CEST 

Who should attend
Channel account managers, partner success professionals, and the staff that support them

Learner outcomes

  1. Elevates CAMs capabilities to spearhead initiatives and investments that significantly boost indirect sales revenue.
  2. Cultivates the essential mindset, concepts, and skills for becoming an "evolved channel manager."
  3. Equips learners with the tools and insights to improve their organization’s sales performance.

Takeaways
Attendees who attend all four sessions will earn a certificate of completion. All attendees receive a companion workbook with tools to apply immediately to channel management.

Day 1: Defining a Successful CAM, Developing a Partner Proposition
Day 2: Aligning and Prioritizing Partners, Elevating and Accelerating Productivity
Day 3: Building a Ramp Plan, Managing Channel Partners
Day 4: Marketing with Channel Partners, Partners & Customer Experience

Cost
Free for employees of GTIA vendor and distributor member companies.

Limited capacity
This course is limited to 100 attendees.

Language
English

GTIA Instructor
Greg Plum

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