January 25 - 26, 2027

GTIA CAM 101 Accelerated Europe & NA

CAM 101 Accelerated gives channel account managers (CAMs) the essential mindset, knowledge, and skills to grow indirect revenue in about two hours. Developed with input from experienced CAMs, this course covers the full partner journey: building a value proposition, prioritizing and accelerating partners, ramp planning, partner management, partner marketing, and adapting to industry trends. Practical activities help participants apply each concept to their own partners and leave with clear next steps.  

Dates
January 25 - 26, 2027 

Time
January 25 - 11am - 12pm CST
January 26 - 11am - 12pm CST

Key Takeaways

  1. Develop strategies to choose, manage, engage and assess partners for maximum growth
  2. Evaluate and accelerate partner productivity through measurement and tracking and managing partner relationships
  3. Build ramp plans to support the partner lifecycle and apply emerging industry trends to strategize customer experience and partner satisfaction
  4. Secure your partner foundation with streamlined, out-the-box action plans to eliminate bottlenecks and bring your business profits to new heights

Attendees will receive a digital copy of the GTIA CAM workbook. 

Accelerated CAM 101 is available exclusively to the employees of GTIA members. Please contact [email protected] with membership questions.

Instructor

Greg Plum, Founder & Fractional Partner Executive, Plum United Communications